INTRODUCTION FROM CEO OF CREATIVE UK

Emily Cloke

This toolkit is intended to be a valuable reference point for our sector as we navigate party conference season. Its aim is to provide organisations and leaders from our sector with key policy points to push forward in conversations with decision makers – because together, we are stronger.

Read the introduction

01

Building the creative workforce of the future

strengthening creative education, skills and routes into creative careers.

02

Unlocking investment and innovation

improving access to finance and creating investment models that reflect how creative organisations actually operate.

03

Protecting Intellectual Property in the Age of AI

maintaining strong copyright protections and supporting a licensing-first approach to AI.

04

Backing creative growth in every nation and region

Ensuring towns, cities and communities across the UK can benefit from creative-led growth.

05

Strengthening the UK’s global creative advantage

supporting exports, international collaboration, talent mobility and cultural influence.

06

Removing structural barriers

Creating an environment in which freelancers, microbusinesses, not-for-profits and creative organisations can thrive.

The creative industries have grown 35% since 2010, compared with 22% across the wider UK economy.

The UK’s cultural and creative industries are an economic powerhouse, generating £146 billion in GVA annually, supporting 2.4 million jobs and accounting for nearly 8% of UK exports.

72% of creative businesses have ambitions to grow, compared with 59% of businesses across other sectors, yet creative businesses are four times more likely to face barriers accessing finance.